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Jean François Porchez: The Visible Invisibility of Words
Jean François Porchez: The Visible Invisibility of Words
WhenTuesday, Oct. 3, 2017, 7 – 8 p.m.
Campus locationKane Hall (KNE)
Campus roomRoom 110
Event typesAcademics
Event sponsorsSimpson Center for the Humanities



Dept. of French & Italian Studies

frenchitalian.washington.edu

Geoffrey Turnovsky

Chair, Associate Professor of French

gt2@uw.edu

(206) 543-6241





TDC-San Francisco

www.tdc.org

Roberto de Vicq de Cumptich

roberto@devicq.com

646-957-4839



AIGA-Seattle

Thabby Regiani

AIGA Seattle | seattle.aiga.org

alliance@seattle.aiga.org | (208) 409-3557



AIGA-San Francisco

Mairi Yunits

MAIRI@aigasf.org

C: 508-631-4483

aigasf.org



Claudia de Almedia / o Banquinho

cdea@thetinybank.com

415-407-3564

www.thetinybank.com
Facebookwww.facebook.com…
Target AudienceFrench Studies students/faculty, design students/faculty/professionals
Description

This event is a “must-see” for anyone interested in letters and their design. As founder of Typofonderie, an independent digital type foundry in France, and as the director of ZeCraft, a design studio specializing in custom typeface projects, Jean François Porchez has designed bespoke fonts for a vast array of global brands–Le Monde, the Paris Metro, Louis Vuitton, Galleries Lafayette, Sephora, YSL Beauté and Nespresso, to name but a few.

Jean François is widely regarded as the embodiment of type in France. He was made a Knight of the Ordre des Arts et des Lettres by the French Ministry of Culture in 2015, and a monograph of his work was published by Perrousseaux in 2014. He is the Honorary President of ATypI (Association Typographique Internationale, the leading organization for type designers) and served as ATypI President from 2004-2007. He is the recipient of numerous type design awards, including the 1998 Charles Peignot Award.

In this talk, Jean François will discuss why typography is a vital asset of business communication. In his view, a visual identity is built from the colors and typefaces that make up the most fundamental expression of the brand. However, the design of typefaces must often remain invisible for the convenience of the reader. The challenge is then reconciling this contradiction between a typeface designer and the needs of a client.

Linkseattle.aiga.org…
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