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HCDE Seminar Series: Dr. Bonnie Nardi, "Heteromation and Other Stories of Computing and Capitalism"
HCDE Seminar Series: Dr. Bonnie Nardi, "Heteromation and Other Stories of Computing and Capitalism"
WhenWednesday, Oct 12, 2016, 4:30 – 5:30 p.m.
Campus locationMiller Hall (MLR)
Campus room301
Event typesLectures/Seminars
Event sponsorsDepartment of Human Centered Design & Engineering

Please join the Department of Human Centered Design & Engineering for the 2016 HCDE Seminar Series. Full series at

Although things seem to be getting ever more automated, in fact, labor is still the cornerstone of capitalism. In this talk I discuss “heteromation” — cheap or free labor extracted through our everyday computing activities such as social media, gaming, reviewing, citizen science, and services like Amazon Mechanical Turk. Computing technologies do not just save labor, they create labor. Heteromation is a new logic of accumulation, one that has enabled capital to continue its necessary growth. I discuss some of the social implications of heteromation, considering its dark side but also its positive potential for reshaping society.

About Bonnie Nardi
Dr. Bonnie Nardi's research interests include theory in human-computer interaction and computer-supported collaborative work; computer-mediated communication technologies; and studies of social life on the Internet. She specializes in the use of ethnographic methods to study technology. Her theoretical orientation is activity theory. She is author of numerous scientific articles and books. With Tom Boellstorff, Celia Pearce and T.L. Taylor, she is writing a book, Ethnography and Virtual Worlds: A Handbook of Method (Princeton University Press).…
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