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Fundamentals for Startups Friday: Building a Solid IP Strategy
Fundamentals for Startups Friday: Building a Solid IP Strategy
WhenFriday, Oct 25, 2019, 12 – 1 p.m.
Campus locationFluke Hall (FLK)
Campus room3rd Floor, Idea Lab
Event typesLectures/Seminars

Building a Solid IP Strategy

Proper management of company IP is critical, but can be an area of confusion, especially for burgeoning startups. Additionally, it can involve considerable expense. Come to this talk with Signe Naeve, Intellectual Property Counsel, Starbucks Coffee Company, to get an overview of the IP landscape, and guidance on how to prioritize and budget based on your company’s unique needs.


  • How various IP is acquired, associated timelines, and cost
  • Patent, trade secrets, trademark, copyright
  • Tips and resources for building your IP strategy
Signe Naeve
Signe is intellectual property counsel for Starbucks Coffee Company, responsible for trademark prosecution and enforcement for the United States, Canada, Mexico, Central America, and the Caribbean. She advises business clients on IP issues related to merchandise, social media, card, and domain names. She is a graduate of the University of Washington School of Law. Read more about Signe Naeve on LinkedIn.

Fundamentals for Startups is a weekly one-hour lecture series featuring notable experts who share startup-related information, experience, and insights with our entrepreneurial community. From raising capital to scaling to exit strategies, these seasoned guest speakers deliver valuable content designed to help startups and entrepreneurs thrive. Lectures are typically 30-40 mins, followed by open Q&A.

Each lecture is filmed, live streamed and archived on CoMotion’s Startup Training Videos page.

Light refreshments will be served. These lectures are open to the public and you do not have to be currently affiliated with the UW or a startup to join. We hope to see you there!…
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