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Fundamentals for Startups Friday: B2B Digital Paid Marketing
Fundamentals for Startups Friday: B2B Digital Paid Marketing
WhenFriday, Mar 15, 2019, 12 – 1 p.m.
WhereUW Fluke Hall
4000 Mason Road
Seattle, WA 98195
Campus roomIdea Lab
Event typesInformation Sessions, Lectures/Seminars
Target Audiencestartups, entrepreneurs, innovators
Twitter#Fundamentals4Startups #CoMotionLabs
Description

You know online marketing is part of the business landscape for any startup, but where do you start? How do you evaluate your options? Come find out at this presentation with Katherine Cleland, president, Cleland Marketing. You’ll learn how to navigate and leverage modern day paid digital marketing, from budgeting to targeting your audience to writing a great ad. Recommended: fill out your Lean Canvas in advance.

Topics
• Setting goals and a budget
• Targeting audience markets
• Defining conversion for your business
• Creating customer "personas” to hook audience and land conversions
• Advertising on Google, Bing, LinkedIn, and select publications
• Evaluation metrics

Katherine Cleland
Katherine Cleland, president of Cleland Marketing, is a marketing strategist, consultant, trainer, executive, coach, and entrepreneur. She has 35 years of marketing and product development experience at some of America’s best known Fortune 500 companies, including Hewlett-Packard, The Clorox Company, Bank of America, and Proctor & Gamble. Since 2003 she has redirected her vision to the more dynamic needs of entrepreneurs and small businesses, working with hundreds of early stage start-ups, research commercialization, and growing businesses on market sizing, marketing strategy, go-to-market plans, and digital marketing. Katherine has BA in Chemistry from Princeton University and an MBA in Marketing and Finance from Northwestern University’s Kellogg Graduate School of Management. Read more about Katherine Cleland on LinkedIn.

Format
Fundamentals for Startups is a weekly one-hour lecture series featuring notable experts who share startup-related information, experience, and insights with our entrepreneurial community. From raising capital to scaling to exit strategies, these seasoned guest speakers deliver valuable content designed to help startups and entrepreneurs thrive. Lectures are typically 30-40 mins, followed by open Q&A.

Light refreshments will be served. These lectures are open to the public and you do not have to be currently affiliated with the UW or a startup to join. We hope to see you there!

Each lecture is filmed, live streamed and archived on CoMotion’s YouTube Channel. Check out our Fundamentals for Startups playlist.

Linkwww.youtube.com…
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