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Customer Discovery & Market Framework
Customer Discovery & Market Framework
WhenWednesday, Jan 10, 2018, 12 – 1:30 p.m.
Campus locationStudent Union Building (HUB)
Campus roomHUB 250
Event typesLectures/Seminars, Special Events, Workshops
Event sponsorsUW Buerk Center for Entrepreneurship…

Teams, you now need to be deeply involved in researching your markets and getting to know who your customers are and what they think about your innovative idea. WHY do you need to do this? HOW do you go about it? WHAT might you learn? Come hear a panel of healthcare and environmental experts talk about customer discovery and market framework.

Moderator: Nimit Pathak, Foster MBA ’19 Candidate

• Valerie Carricaburu, Director of Strategic Initiatives, VICIS, Inc.
• Lisa Horton, Sotheby’s International Realty
• Richard Lee, UW Pharm D Candidate and EpiForAll team member
• Lilac Muller, Lilac Muller Consulting


This event is part of the HIC/EIC/BPC Panel of Experts series, in which:
Experts from the community are invited to campus winter quarter to talk about important topics relevant to preparing an innovation to move forward. This series of four panel events is aimed at students entering the Health or Environmental Innovation Challenge or the Business Plan Competition. The perspective and knowledge gained will be valuable as teams prepare their 5-7 page business summaries, which are required to enter the HIC, EIC or BPC.
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