RSVP via EventBrite: www.eventbrite.com… Presented by Foster MBA Career Management. Ticket proceeds go to Lewis C. Lin. How would you answer these tough marketing interview questions? •What promotional strategies would you use for a Honey Nut Cheerios campaign? •Develop a social good campaign for Teavana. •Should Hidden Valley increase the price of its ranch dressing? •Kit Kat sales declined year-over-year. Why is that, and what would you do to address it? •Tell me about a terrible product that's marketed well. Visiting the Foster MBA program to help demystify these questions, Lewis C. Lin will discuss his new book on marketing interview preparation: Rise Above the Noise. His talk will be followed by a Q&A. After the talk, he'll be available to sign books, where you can also purchase his book. *SPECIAL FREE BOOK OFFER* Purchase the special Early Bird Ticket by 11:59 pm PT on April 15 and get a free paperback copy of Rise Above the Noise. Note: You must be present at the talk to claim your book. ABOUT THE SPEAKER Lewis C. Lin is the founder and CEO of Impact Interview. He has over 10 years of experience in the career management industry. Lewis first began in 1999, when he started JobReviews.com, a career and workplace community. It featured company, salary, and interview reviews. He sold the company to Job.com in 2001. Lewis also has over 11 years of experience in Product Management and Business Development, having worked at Google, Microsoft and Citi. Prior to founding Impact Interview; he was Microsoft’s Director of Product Management and Marketing. With an MBA from Kellogg School of Management, Lewis has published two books: Rise Above the Noise: How to Stand Out at the Marketing Interview and Decode and Conquer: Answers to Product Management Interviews. |